Mr. Prahlad Kakar, Advertising Film Director for Genesis Film Production, one of India’s oldest and foremost Ad film production houses. He founded Genesis in 1977 & has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award wining commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature Filmmaker, Mr. Shyam Benegal, he moved onto Advertising films.
Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional India ness” and values into an urban context through his films, creative workshops, articles and interviews. Some of his clients include Pepsico, Britannia, Nestle, United Breweries, Proctor and Gamble, Sony Mastercard & Visa international.
Genesis won both Gold and Silver awards. His Public service films for Ceat won awards in the New York Festival of Advertising. Commercials directed by Mr. Prahlad Kakar have also been nominated for Lions at Cannes.30 years down the line he has earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for 2 years in a row for years 2003 and 2004 by the Brand Equity. Today Mr. Prahlad Kakar is consulting with Companies to provide innovative solutions for promoting and brand building various products and services.