Conference: Traffic-Leads-Sales, The never ending marketing cycle-Hotel Hyatt Regency ,19thDecember 2019
Mr. Anirban has an experience of 15 years in diverse leadership and strategic roles in both marketing and sales as well as technology domain across the Indian subcontinent. His domain expertise is in areas of Brand Management, Category Creation, Consumer Behaviour, Stakeholder Engagement, Customer Experience, Consultative Selling and Digital Marketing across both B2C and B2B platforms. A Bachelor in Engineering from Jadavpur University and MBA from the Narsee Monjee Institute of Management Studies, Anirban joined Saint-Gobain in 2016. Prior to that, he had worked extensively with reputed MNCs in the field of Lighting, Textiles and IT.
He was the part of a panel session on ‘Brand and Marketing Mix’ at the conference and helped the delegates learn about different aspects of the same.